Short Answer: Use SVG for Web Logos

For website logos, SVG is almost always the better choice. It's sharper on high-DPI screens, smaller in file size, and scales perfectly across all screen sizes. The only reason to use PNG is for legacy browser support or extremely complex logos.

Performance Comparison

• SVG logo: Typically 2-15 KB, one HTTP request
• PNG logo at 1x: 10-50 KB, looks blurry on Retina displays
• PNG logo at 2x for Retina: 30-150 KB, 2× larger file for same result

Retina / High-DPI Screens

On modern MacBooks, iPhones, and high-end Android devices, pixel density is 2-3× higher than older screens. A PNG logo at standard size looks blurry on these screens unless you use 2x or 3x versions. SVG always looks sharp because it renders at the screen's native resolution.

How to Add SVG to Your Website

1. Convert your logo to SVG using PNG to SVG Converter
2. Use inline SVG in HTML for best control: <img src="logo.svg" alt="Logo">
3. Or embed directly in HTML for CSS styling capabilities