PNG: Best For

• Photographs and complex images with many colors
• Screenshots
• Images with fine gradients or photo-realistic detail
• When exact pixel-level control is needed

SVG: Best For

• Logos, icons, and brand marks
• Simple illustrations with flat colors
• Animated graphics on the web
• Any image that needs to scale to different sizes
• Interactive elements (SVG can respond to CSS and JavaScript)

File Size Comparison

SVG is usually much smaller than PNG for simple graphics — a logo SVG might be 5KB while the equivalent PNG at 500×500px could be 50KB. But for complex images with many colors, PNG can actually be smaller than a verbose SVG.

Browser Support

Both PNG and SVG work in all modern browsers. SVG has been widely supported since 2012. If you're targeting very old browsers (IE8), use PNG. For everything else, SVG is preferred for logos and icons.

Need to convert your PNG logo to SVG? Use the free PNG to SVG converter.