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How to Compress Video for Website Embedding

Why Website Video Size Matters

A 100MB background video will cause your page to load slowly, frustrating visitors and hurting your Google PageSpeed score. Well-compressed web video should be under 5MB for short clips and under 20MB for videos under 2 minutes.

Recommended Web Video Specs

  • Format: MP4 (H.264) — universal browser support
  • Resolution: 1080p max (720p for background videos)
  • Bitrate: 1-3 Mbps for 720p; 3-5 Mbps for 1080p
  • Audio: Remove if background video; 128kbps AAC otherwise
  • Frame rate: 24-30fps

Background Video Tips

Background videos (hero sections, ambient loops) should:

  • Be 5-15 seconds and loop seamlessly
  • Have muted audio (auto-play rules require muted)
  • Use a static image fallback for mobile
  • Be under 5MB total

Compress Video for Web

Use Video Compressor to quickly reduce file sizes for web use. Target 720p at 2-3 Mbps for most web videos — the result will load fast and look great on screens up to 1440p wide.

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